The GIG Economy as we all know, is using workers for our personal and business lives on a short-term basis rather than employing people on regular contracts. Here’s the official definition:
A ‘gig economy’ is an environment in which temporary positions are common and organisations contract with independent workers for short-term engagements.
The trend toward a gig economy has begun. A study by Intuit predicted that by 2020, 40 percent of American workers would be independent contractors.
This is exciting for some, alarming for others. Let’s do exciting. It seems to indicate that no matter what your part in this, you are likely to be involved. As a supplier it should give you more opportunities and as a buyer more choice at keener rates. So far so good.
3 Tips for Suppliers
What differentiates you/your offering from the rest/competition? Think about this carefully, because if you can really crack this you are going to be both streets-ahead and financially better off. What’s surprising is that many businesses including the big guys completely mess up when they need to understand differentiation. When asked, people say thinks like better service, cheaper product and we go the extra mile... Okay, there is nothing here that’s unique because your competition can say exactly the same things. Again: What really makes you different to all the rest?
How can people try before they buy? This isn’t about samples necessarily. It could be about media. Delighted customers saying why you’re the best. If you run a training company, could you perhaps do a 30 minute ‘trailer’ for the decision makers at their next meeting? There are many ways you can allow prospective customers to get a sense of what you offer.
What can you do to make them remember you and want you back? It’s the painter and decorator who cleans up so carefully afterwards that the entire job feels like a proper make over. It’s the taxi driver who offers a paper to read or some cold water in hot weather. Whatever you do or offer, think about how to make a real impact.
One Tip for Buyers
Ask the supplier what makes them different from their competition and what steps do they take to make buyers want to come back to them again. Finally, how can you ‘try’ before you buy…